Hi, I’m Lori McNabb
AI-Driven Product &
Content Leader
Where Intelligent Content Strategy Meets AI Product Innovation
In a world where AI reshapes how we search, trust, and engage, I help organizations stay ahead—by designing intelligent content ecosystems and operationalizing AI to drive business outcomes.
Bridging Strategy, Content, and AI-Powered Product Thinking
Today, success isn’t just about great content or advanced AI tools—it’s about orchestrating both.
I bring a rare blend of:
Content Strategy Leadership — guiding brands to deliver cohesive, full-funnel narratives optimized for both people and AI discovery.
AI Product Expertise — embedding generative AI into workflows, governance, and customer experiences to unlock efficiency and innovation.
If you're looking for a leader who can translate AI potential into actionable strategy, align teams, and drive meaningful results—I’ve done it across Fortune 500s, high-growth tech, and regulated industries.
Future-ready content. Scalable AI solutions. Measurable impact.
Discover
Intelligent Content Strategy
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Discover AI Product
Leadership
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
My Specialties
Lead your brand into the AI-first era of content.
My Specialties
Designing end-to-end content strategies aligned to evolving buyer journeys.
Ensuring content is discoverable by LLMs, chatbots, and answer engines.
Driving brand storytelling, campaign development, and content ops transformation.
Championing GenAI adoption across marketing and product teams.
Mentoring creative teams to think beyond traditional SEO—optimizing for how AI and humans find, trust, and act.
Operationalizing AI to solve business challenges.
I help organizations:
Own and scale GenAI tools with clear governance and adoption frameworks.
Integrate AI into content workflows, customer experiences, and internal operations.
Evaluate, implement, and optimize AI platforms—driving ROI and efficiency.
Translate AI advancements into practical, cross-functional solutions.
Lead AI literacy initiatives to upskill teams and foster responsible innovation.
Lead your brand into the AI-first era of content.
My Specialties
Designing end-to-end content strategies aligned to evolving buyer journeys.
Ensuring content is discoverable by LLMs, chatbots, and answer engines.
Driving brand storytelling, campaign development, and content ops transformation.
Championing GenAI adoption across marketing and product teams.
Mentoring creative teams to think beyond traditional SEO—optimizing for how AI and humans find, trust, and act.
Operationalizing AI to solve business challenges.
I help organizations:
Own and scale GenAI tools with clear governance and adoption frameworks.
Integrate AI into content workflows, customer experiences, and internal operations.
Evaluate, implement, and optimize AI platforms—driving ROI and efficiency.
Translate AI advancements into practical, cross-functional solutions.
Lead AI literacy initiatives to upskill teams and foster responsible innovation.
Former employers
From launching enterprise-wide AI content platforms to reimagining content strategy at scale, I’ve helped companies transform how they communicate, operate, and innovate.
CVS ⋆ Ally Bank ⋆ Forcepoint ⋆ IBM ⋆
Reach out
Want to talk content? Hit me up—I promise compelling replies.
