Hi, I’m Lori McNabb
AI Product Strategist &
UX Systems Leader
Because AI works when it’s designed not just deployed
I build the semantic infrastructure — taxonomies, ontologies, and retrieval frameworks — that give AI systems the context to be accurate and trustworthy
For over 15 years
For more than 15 years, I’ve built and led UX and content systems inside complex, regulated enterprises—where clarity, consistency, and trust matter as much as speed.
I’ve scaled teams, unified fragmented brand voices, and designed operating models. Things that bring order to growing complexity across product, design, and marketing.
I've shaped AI strategy at the executive level — influencing platform investment decisions, governance posture, and enterprise-wide adoption frameworks.
What I build
Because AI should be practical and personal.
Enterprise AI Systems & Experience Leader
Turning AI capability into durable product strategy, not one-off features.
AI Governance & Responsible Agent Design
Designing safe, repeatable prompt frameworks that uphold brand, legal, and ethical standards at scale.
Content Automation
Building intelligent content systems that scale clarity, consistency, and confidence—not noise.
Agentic AI Platform Adoption & Orchestration
Leading full-scale adoption efforts across brands, platforms, and teams —with change management baked in.
Agentic & Multimodal Experience Design
Designing adaptive, conversational experiences grounded in real user behavior and failure modes.
How I build it
Human Centered Experience Craft
Empathy and precision applied at scale—designing for how people actually think, decide, and hesitate.
Content strategy & ops
I design scalable content systems—CMS models, taxonomies, workflows, and governance—that support speed without chaos.
Content writing & editing
Crafting language that informs, reassures, and earns trust.
Editing isn’t about cutting—it’s about revealing what matters most.
Empathy and inclusivity
Designing experiences that work for everyone, not just the majority or a select few.
Conversation design
Conversational design is where intent meets thoughtful interaction. Shaping non-linear, intuitive conversations—even when powered by complex systems.
Voice & tone design
Making technical, regulated, or emotional moments feel human.
The right tone is the difference between a nudge and a shove—and I design voices that know the difference.
Some Use Cases
Leadership in practice
Content Transformation
UX Design & Content Overgrowth
As a rapidly-growing UX team, we prioritized the user above all else. Admirable, right? Except that we had neglected design foundations. In no time, our designs were inconsistent, unsustainable, and far from their full potential. Going forward, we would need to get back to basics.
A/B Testing
Breaking the Paper Habit
Long-time financial advisory clients were rooted in tradition. They actually resisted the going digital. Like many consumers they were fearful and skeptical. Changing minds was going to be tough.
Voice and Tone - A dual approach to model training
CVS and Aetna
When we deployed AI for content design, we needed more than tool implementation. It required teaching the model what authentic, compliant, on-brand language actually meant in practice.
Reach out
Want to talk AI and content? Hit me up—I promise compelling replies.
